Ben’s Substack | Ben Hirons | Substack

Google Ads Changes Producing Worse Returns

Are your returns from google ads going backwards? Has your cost per lead increased in the past 12-24 months?

Oct 16 •

New

The Insanity that is Google Ads Auto-Bidding

Let’s imagine for a moment that you are shopping for a home. You find your dream home, it’s in your price range, and it’s going to auction. But not any…

Oct 16 •

John Wick: A Legendary Marketing Fable!

Who would have thought it? But it turns out the highly entertaining, fast-shooting, action-packed, violent rampage movie has some great lessons for…

Sep 4 •

Ben’s Substack

Ben’s Substack

My personal Substack

Ben’s Substack

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